Wyze Navigation
Improve searchability for people shopping  for Wyze products online.
The number of new products that Wyze launches has tripled each year, and it has made the website increasingly difficult to find products
To help people discover products better, I worked to reorganize the information, redesign the navigation bar, and product page to reduce the number of click and improve product searchability.

There is too much friction for users to find products on the Wyze website. It takes 2-5 clicks to find a specific products and the abundance of products offerings make it difficult for users to differentiate between. "I am trying to decide btwn the 2 pan cams. v2 and v3. but i don’t see what the real difference is." - Customer
Timeline
Launched 2023-Present
What I did
• Competitive Analysis
• Heat Map
• UI Design
• Card Sort
• User Interviews
Breakdown
I evaluated the heat map of Wyze.com's web and mobile experience, I learned that not all links are equally clicked on and the shop link is one of the most highly clicked links and focused my time on improving product searchability. The current way of discovering a product is broken up into three parts: 

• Home Page: Displays new product launches and top sellers but only showcases a limited number of products, not offering visibility to all items.

• Shop Page: Accessible via the home page navigation, requiring an additional click into product categories or manual scrolling to locate items, resulting in a two-click process to find a product.

• Search bar - The search bar auto-fills as you are typing in your response. If a product is out of stock, it does not redirect to the product page or show the results when entered. Depending on whether the product is in stock or not, this may require 3+ clicks to find a product. 
The web experience has similarities with the mobile experience. The biggest difference is the emphasis on "Menu" and "Account" within the top navigation bar in the mobile view. 
🔀 Cross-sell between product and accessories.
This would increase the likelihood of someone purchasing multiple items and enhances the customer experience. For example if you need a camera, you should get a SD card to record the footage.
🤝  Relationship between our manufacturers
Each product needs to be highlighted within the search bar due to SEO and to maintain the relationship with our manufacturers.
📈 Future proof for growth
The number of product launches and lines will continue to expand, so the design needs to easily adapt to future releases.
🗂️ Mismatch sorts
About 20% of the categories needed to be rearranged as the taxonomy was not clear. Majority of the products are unreleased, and I was unable to conduct research externally, so I had to make some educated guess with my stakeholders.
Final Design
I wireframed a few possible designs on paper and built the higher fidelity prototype due to time constraints. I focused on designing with the three main constraints in mind and focused on highlighting new product launches to meet business goals. 
I redesigned the mobile experience to separate the account management, as it has higher prominence based on my heat map. I designed the mobile with a nested search flow, as I had to future-proof this so that this navigation bar would last a few years. This was the best solution, as I had previously designed the navigation with the less nested flow and 2-clicks, but this was not possible due to my constraints. I also reduced some duplicated links within the account tab and reorganized them based on the most used features on top.
Through the work of this project to improve searchability, I also developed a comparison chart to help people pick between two different products. This design is currently implemented for recent product launches and live.
Impact
The navigation design is live and part of the shop migration with a ~15-20% increase in conversion. 

The comparison chart is an essential part of product launches as it has reduced ~100-200 tickets from support and from the community on a launch day.
Reach out to collaborate, see more of my work, or say hello! 👋
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